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Essays 31 - 60

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Schulberg/What Makes Sammy Run?

childhood, as well as everything he hopes to achieve is best illustrated in an incident that occurs between Sammy and Al Manheim o...

Assessing Crocs' Supply Chain

Crocs senior management also can be listed as a core competence. The companys President understands the nature of customer accept...

Marketing at Zappos.com

electronics. Whereas athletic shoes sell for full retail price at Zappos.com, 6pm.com offers a few Reebok styles for $14.95. ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Three Evidentiary Examples of O.J. Simpson’s Guilt

of the murder? III. O.J. Simpsons Leather Gloves A.) A pair of distinctive extra-large leather gloves with distinctive stitc...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Brown Shoe Company Financial Analysis

and Canada which operate with the Famous Footwear or Naturalizer names. The company also sources and supplies footwear to other re...

THE COBBLER VS. THE MULTINATIONAL: A GLOBALIZATION DILEMMA

business and not limiting imports for several reasons. First, while the competition could mean that unfortunately, some of...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

A Theophrastan Character Sketch of Goody Two Shoes

are great fun, probably because we can see ourselves or people we know in them. In the case of Goody Two Shoes, it turns out that...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Views of the Financials of Companies like Reebok and Nike

Table 1 below. Both companies Table 1. Comparison of Nikes and Reeboks Cash Flow Activities, 2002 - 2004 (in thousands) Nike ...

Traditional Japanese Footwear Geta and Zori

some traditions are simply not embraced. The zori is also known as the flip flop (Kim, 2003). Obviously, the Zori is rather sophis...

'Chucks' of Converse

their profit margin even further. The company subsequently closed its US plants and contracted with a firm in India for production...

Proud Shoes by Pauli Murray

doctorate there in 1965 (Pauli Murray). Among other positions, Murray was a civil rights lawyer, "a professor, a college vice pres...

Mercury International Ltd and Critical Issues

designed the shoes for their own use, as this was an unsatisfied gap in the market. As word spread that these were being made the ...

Payless ShoeSource SWOT Analysis

purchase another pair of shoes. * Prices are amazingly low; $25 constitutes the upper price range regardless of style. * Payless i...

High Heels and Resulting Medical Problems

wear heels? It can result in a neuroma, leading to affected areas often between the third and fourth metatarsals (Christiansen, 20...

Cash Flow and Owners' Equity in the Payless Shoe Source Company

looks at how much of the capital employed is provided by way of long term fixed debt and liabilities. This compared the level of s...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Maple Leaf Shoes Ltd. Human Resources Case Study

were good, it was the union leadership that caused problems. Another manager, Tim McDonald, (not to be confused with Joseph McDo...

Case Study of Sperry Topsider Shoe Company

company needs to understand its own operations, the place it has in the market and also the market. Not all companies can be leade...

Maya Angelou and Malcolm X, No Comparison?

For many, a comparison of the gentle grace of Maya Angelou's poetry with the fiery prose of Malcolm X would be difficult. Yet, as ...

Nike Advertising

How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...