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Essays 211 - 240

Internet and Digital Music Marketing

In ten pages the evolution of digital music and the internet are discussed from a marketing perspective with Napster's demise amon...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

Europe's Beef Crisis

In five pages this paper examines the European BSE beef crisis from an international marketing perspective. Five sources are list...

An Office Depot, Inc. Investigation

In seven pages the historical and current financial positions of Office Depot are considered in order to gain a financial perspect...

Ethical Case Study; Is It Ethical for an Employee to Use Work Time for a Personal Projects?

actions" (dictionary.com, 2007). Therefore, it needs to be considered whether or not the actions of the employees were right or wr...

The Marketing of Swatch

and were continuing to make high cost mechanical movement watches. The decision to use the reputation of quality and move into a...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Italian Business Culture

of prescribed gender roles. Societies that express a high degree of masculinity (MAS), as versus femininity. High MAS cultures are...

Product Operations Management and Services Operations Management

similar, where the idea of the selling the product was to satisfy the customer with the product in terms of quality and availabili...

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...

Toys R Us Marketing

than a seasonal business. Many now-familiar big-box concepts--pet supplies superstores, sporting goods supply superstores and the ...

Germany of the Late Nineteenth Century

In eight pages the political mass market that emerged in the Germany of the late 19th century is among the topics discussed in thi...

Assessment of the American Airlines Website

is the web address, or URL. In line with any marketing theory before a consumer can use a service or buy a product they need to kn...

Assessment of British Airways 2005 - 2008

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

GAAP Pension Accounting

Turner (2005) states that a current proposal for reform "is that pension accounting should be based on market-value accounting (ma...

Perspectives on The Scarlet Letter

scholarship addressing the character of Pearl have seen her as the "sin-child, the unholy result" of an adulterous love and a symb...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Market Regulation under the Saudi Arabia Capital Market Authority and the US Securities and Exchange Commission

singular financial sector regulator in the country. It includes regulation of securities on the Saudi Arabia stock exchange, which...

Goals and the Potential Target Market for a Charity Organization

of reasons; the donations made by commercial enterprises will often be larger than those individuals, and will help to increase th...

Determining Market Entry Strategies

Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential m...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

The Influences and Marketing of Nordstrom

facilitate automated ordering. Technology has also facilitated a presence on the Internet is also supportive of the marketing effo...

The Influence of Macro Economic on Stock Market Prices

potentially greater value when applied to developing markets, where there is an increased desire to attract investment and capital...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Three Dimensional Television - Bringing the Technology to Market

the technology supporting televisions emerge, with plasma, LCD the LEDs or being developed. The problems faced by 3-D television m...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...